| Essentially, with PLR, an internet marketer | | | | your target audience wants, and create it. |
| produces an information product, like an | | | | |
| ebook, then sells that ebook to a set number | | | | Write a compelling sales letter. |
| of buyers. The marketer decides how many | | | | |
| people can purchase the ebook and sets the | | | | A sales letter can make or break your PLR |
| limits for what can be done with the product. | | | | product, so make sure you make it compelling. |
| | | | Internet marketing sales letters are vastly |
| For example, those who purchase the PLR may | | | | different than those sales letters you |
| or may not be able to sell it to others, may | | | | generally receive in the mail. Internet |
| or may not be allowed to use the product for | | | | marketers tend to write long, hard hitting |
| article marketing, and may or may not be able | | | | sales letters to entice readers to purchase |
| to give the product away to members of their | | | | their products. |
| membership site. You set the rules for what | | | | |
| your buyers can and cannot do with the PLR | | | | If you've never written a sales letter |
| you produce. | | | | before, read sales letters written by other |
| | | | internet marketers. If you don't consider |
| The one stipulation of PLR is buyers of | | | | yourself a good writer, consider hiring a |
| private label rights products must change the | | | | ghostwriter to write your sales letter for |
| products they purchase to make them their | | | | you. |
| own. Generally, you don't have to rewrite the | | | | |
| whole product, but most marketers recommend | | | | Once you have sold some of your PLR products, |
| rewriting between 40 and 70 percent. | | | | ask several buyers if they would be willing |
| | | | to provide written, audio, or video |
| Choose a niche. | | | | testimonials that you can then add to your |
| | | | sales letter. |
| If you have your own online business or | | | | |
| you're an internet marketer, you likely | | | | Promote your PLR product. |
| already have a niche(s) in which you work. If | | | | |
| you don't, find a niche that appeals to you, | | | | You need to get people to read your sales |
| that has a target market hungry for | | | | letter, so you must be aggressive in |
| information, and that isn't oversaturated | | | | promoting your PLR product. There are dozens |
| with other marketers and products. | | | | of ways you can promote your PLR product, |
| | | | including: use Google Adwords; join forums in |
| Decide what type of product you want to | | | | your niche and promote your product in your |
| create. Popular PLR products include ebooks, | | | | signature line; and write articles and submit |
| articles, special reports, video, and | | | | them to article directories. |
| graphics. Determine what type of PLR product | | | | |